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LegalZoom was a nominee for the American Bar Association's 2005 Louis M. Brown Award. [18] In 2011, Business Insider ranked LegalZoom 27th on its list of the world's most valuable startups, [19] and in 2012, Fast Company ranked LegalZoom 26th on its list of the most innovative companies. [20]
In March 2001, Lee, along with Robert Shapiro, Brian P. Y. Liu, and Edward R. Hartman co-founded and launched Legalzoom.com, an online legal technology and services company. [ 5 ] [ 6 ] [ 7 ] In May 2009, Lee, Kim Kardashian , Robert Shapiro, and MJ Eng co-founded and launched ShoeDazzle.com, an online fashion subscription service.
Liu conceived LegalZoom in 1999 after planning it with Brian Lee, his college friend from UCLA Law School. [8] Their goal was to create an online resource that would make basic legal resources available to anyone through the Internet.
Trademark law protects a company's goodwill, and helps consumers easily identify the source of the things they purchase. In principle, trademark law, by preventing others from copying a source-identifying mark, reduces the customer's costs of shopping and making purchasing decisions, for it quickly and easily assures a potential customer that this
Such a registration is achieved by filing a concurrent use application (or by converting an existing application to a concurrent use application) and then prevailing in a concurrent use proceeding before the Trademark Trial and Appeal Board ("TTAB"), which is a judicial body within the United States Patent and Trademark Office ("USPTO").
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