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The model name Custom 880 was derived from Dodge’s numerical sub-model naming structure that was also used on the Dart and sportier models of the Polara. However, the model designation was not physically present on the car. Only "Dodge" badges on the car's rear quarter panels and decklid were applied. A six-way power seat was optional. [7]
The Ram pickup (marketed as the Dodge Ram until 2010 when Ram Trucks was spun-off from Dodge) is a full-size pickup truck manufactured by Stellantis North America (formerly Chrysler Group LLC and FCA US LLC) and marketed from 2010 onwards under the Ram Trucks brand.
A hood ornament (or bonnet ornament or bonnet mascot in Commonwealth English), also called a motor mascot or car mascot, is a specially crafted model that symbolizes a car company, like a badge, located on the front center portion of the hood. It has been used as an adornment nearly since the inception of automobiles. [2]
The 1955 Dodge car lineup, consisting of the entry-level Coronet, Royal, and ornate Custom Royal, was a major departure for the company. Driven almost out of business in 1953 and 1954, the Chrysler Corporation was revived with a $250 million loan from Prudential and new models designed by Virgil Exner .
For 1981, the model line underwent a major rebranding. In line with its pickup truck counterpart (which became the Dodge Ram pickup), the Dodge Tradesman and Sportsman nameplates were retired in favor of Dodge Ram Van and Wagon; the B-series nomenclature remained, revised to B150, B250, and B350. Derived from the B150, the Mini-Ram was a higher ...
The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brands. Ram Trucks at Paris Motor Show 2018. Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. [6]
In 2010 the Dodge trucks were re-branded as Ram, and the Heavy Duty lineup received a major redesign. The Power Wagon model continued with its special features for off-road prowess. Beginning in 2010, the Power Wagon is only available as a crew cab with a 6.33 ft (1.9 m) bed on a 149 in (3,785 mm) wheelbase.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
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