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Bottom Line, Inc. (formerly Boardroom, Inc.) is an American publisher of books, newsletters and Web articles that provide advice from experts on a wide variety of topics, predominantly health, health care, investing and personal finance but also food and nutrition, taxes and legal matters, career, privacy and security, home improvement, small business, travel, entertainment, automobiles ...
In 2020, Belvoir acquired Bottom Line Health (2022 circulation: 85,000) from Bottom Line Inc., followed in 2021 by the acquisition of Bottom Line Personal (2022 circulation: 225,000). The Bottom Line periodicals interview subject-matter experts in fields ranging from human wellness, to financial strategies, to meaningful lifestyle changes that ...
Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in ...
Direct-response advertising is partially direct marketing. It is a message transmitted through traditional communications media that requires the reader, viewer, listener or customer to respond directly to the organization. [42] The audience may respond to receive more information or to purchase a product.
WebMD is financed by advertising, third-party contributions, and sponsors. Some of the sponsors have influence over the content on WebMD. [11] In 2013, the Chicago Tribune reported that WebMD, "has struggled with a fall in advertising revenue with pharmaceutical companies slashing marketing budgets as several blockbuster drugs go off patent."
Health data, such as medical record numbers, doctors, diagnoses, medicines, test results, images, care and treatment. Billing, insurance claims and payment data, such as claim numbers, account ...
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Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [18]