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Though founded in 1916, Keds have been a staple in women's wardrobes since their rise in popularity in the '50s and '60s when they became famous among celebrities like Audrey Hepburn, Marilyn ...
Keds Champion sneaker, for women, 1916. In 1916, U.S. Rubber consolidated 30 different shoe brand names to create one company. Initially, the name "Peds" was chosen for the brand from the Latin word for feet, but it was already trademarked. [1] [2] Keds's original shoe design, the Champion, was the first mass-marketed canvas-top shoe. [3]
In 1979 the Stride Rite Corporation purchased both Sperry and Keds from US Rubber. [5] In 2007, Payless ShoeSource acquired Sperry Top-Sider as part of a multi-brand acquisition. The company was purchased, along with the other brands from Payless's Collective Brands Performance and Lifestyle Group portfolio, in 2012 by Wolverine World Wide and ...
Women's shoes of the mid-1980s included strappy sandals, kitten-heeled sandals, pumps, ballet flats, boat shoes, slouchy flat boots, Keds, and white Sperry's sneakers. [11] In the 1980s, rising pop star Madonna proved to be very influential to female fashions.
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Also during the 1990s, various vendors began producing "walking shoes" for adults using the construction technology of sneakers but visually resembling traditional leather shoes. The combination of a traditional look with increased comfort rapidly achieved wide popularity and by 2010 was displacing sales of leather shoes for adults in a ...
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