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Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.
One famous example of the form is the work of Saul Bass in the 1950s and 1960s. His modish title sequences for the films of Alfred Hitchcock were key in setting the style and mood of the movie even before the action began, and contributed to Hitchcock's "house style" that was a key element in his approach to marketing.
Geaney, [21] in writing about ming (names) in early Chinese reveals that ideographic writing systems present some difficulty for the idea of logocentrism, and that even Derrida wrote of Chinese writing in an ambivalent way, assuming firstly that "writing has a historical telos in which phonetic writing is the normal 'outcome'", [22] but also ...
Spec writing is also unique in that the writer must pitch the idea to producers. In order to sell the script, it must have an excellent title, good writing, and a great logline, laying out what the movie is about. A well-written logline will convey the tone of the film, introduce the main character, and touch on the primary conflict.
To place a file in this category, add the tag {{Non-free logo|Film logos}} to the bottom of the file's description page. If you are not sure which category a file belongs to, consult the file copyright tag page .
An analysis of a sample of Bass's corporate logos in 2011 found them to have an unusual longevity. The most common cause of the end of a Bass corporate logo (in the selection analyzed) was the demise or merger of the company, rather than a corporate logo redesign. The average lifespan of a Bass logo was more than 34 years as of 2013. [26]
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Some child development studies that examine the effects of experience or heredity by comparing characteristics of different groups of children cannot use a randomized design; while other studies use randomized designs to compare outcomes for groups of children who receive different interventions or educational treatments. [56]