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Think different. " Think different " is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think". [2][3][4] It was used in a television ...
The case In re Apple iPod iTunes Antitrust Litigation was filed as a class action in 2005 [9] claiming Apple violated the U.S. antitrust statutes in operating a music-downloading monopoly that it created by changing its software design to the proprietary FairPlay encoding in 2004, resulting in other vendors' music files being incompatible with and thus inoperable on the iPod. [10]
Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. The current logo is a white apple with a bite out ...
iFrogz was a Utah-based manufacturer brand of Apple digital audio accessories, with an emphasis on phone cases. [1] A subsidiary of Reminderband, Inc., iFrogz launched its line of iPod cases in March 2006 and has since produced a variety of other media accessories such as iPhone cases, iPad cases, headphones, earbuds, speakers, headphone adapters, carrying cases and bags as well as specialty ...
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The iPod Nano (stylized and marketed as iPod nano) is a discontinued portable media player designed and formerly marketed by Apple Inc. The first-generation model was introduced on September 7, 2005, as a replacement for the iPod Mini, [ 2 ] using flash memory for storage.
iPod advertising. Apple used a variety of advertising campaigns to promote its iPod portable digital media player. The campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns. These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads.
The iPod's signature click wheel. iPods with color displays use anti-aliased graphics and text, with sliding animations. All iPods have five buttons and the later generations (4th and above) have the buttons integrated into the click wheel — a design which gives an uncluttered, minimalist interface, though the circuitry contains multiple momentary button switches.
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