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It can be run against any web page, public or, requiring authentication. Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, Lighthouse provides more detail information.
Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...
Google Penguin is a codename [1] for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines [2] by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.
Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [ 1 ] in particular " content farms ", [ 2 ] and return higher-quality sites near the top of the search results.
Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Web by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query.
Rajeev Motwani and Terry Winograd co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. [5] Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors that determine the ...
It helps Google to process search results and provide more relevant search results for users. [2] In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm, after with links and content, [ 2 ] [ 3 ] out of about 200 ranking factors.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.