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Often respondents open up more online than they would in person, which is valuable for sensitive subjects. [2] Like in-person focus groups, online groups are usually limited to 8-10 participants. 'Whiteboard' exercises and the ability to mark up concepts or other visual stimuli simulate many of the characteristics of in-person groups.
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. [1] They are an element of social media technologies which take on many different forms including blogs, business networks, enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social ...
Market research communities (Insight communities) - These typically involve participants taking part in various research activities over a period of time, rather than taking part in one research event, such as an online focus group. The activities often include short surveys, quick polls, online focus groups, and participant-led discussion forums.
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Mini focus groups - groups are composed of four or five members rather than 6 to 12; Teleconference focus groups - telephone network is used; Creativity groups; Band obsessive group; Online focus groups - computers connected via the internet are used; Phone/ web focus groups - live group conducted over the phone and online with 6 to 8 participants.
A discussion group is a group of individuals, typically who share a similar interest, who gather either formally or informally to discuss ideas, solve problems, or make comments. Common methods of conversing including meeting in person, conducting conference calls , using text messaging , or using a website such as an Internet forum . [ 1 ]
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