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2. Marketing activation - Wikipedia

   en.wikipedia.org/wiki/Marketing_activation

   Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.

3. Marketing mix - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix

   Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

4. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Another entry-level position for BBAs is assistant project manager. An assistant project manager will learn and assist in questionnaire design, review field instructions, and monitor timing and costs of studies. In the marketing research industry, however, there is a growing preference for people with master's degrees.

5. Marketing management - Wikipedia

   en.wikipedia.org/wiki/Marketing_management

   Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...

6. Microsoft halts hiring in US consulting unit as cost-cutting ...

   www.aol.com/news/microsoft-halts-hiring-us...

   The unit will also cut its marketing and non-billable external resource spend by 35%, the report said. (Reporting by Harshita Mary Varghese in Bengaluru; Editing by Shailesh Kuber) Show comments

7. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]