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Choice of material is often dictated by the length of time the display unit will be in store. Printed corrugated board is more suited to short-term promotional CDUs due to its relatively low cost and durability of the material, whereas acrylic, metal, wood, etc. are more suitable for longer-term CDU's due to greater durability of those materials.
The vertical distance between the shelves is based upon the space limitations of the unit's siting and the height of the objects; adjustable shelving systems allow the vertical distance to be altered. The unit can be fixed or be some form of mobile shelving. The most heavy-duty shelving is pallet racking. In a store, the front edge of the shelf ...
A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
Freestanding display units in a supermarket. A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves ...
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