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  2. Extinction (psychology) - Wikipedia

    en.wikipedia.org/wiki/Extinction_(psychology)

    The dominant account of extinction involves associative models. However, there is debate over whether extinction involves simply "unlearning" the unconditional stimulus (US) – Conditional stimulus (CS) association (e.g., the Rescorla–Wagner account) or, alternatively, a "new learning" of an inhibitory association that masks the original excitatory association (e.g., Konorski, Pearce and ...

  3. Behavior modification - Wikipedia

    en.wikipedia.org/wiki/Behavior_modification

    Behavior modification is a treatment approach that uses respondent and operant conditioning to change behavior. Based on methodological behaviorism, [1] overt behavior is modified with (antecedent) stimulus control and consequences, including positive and negative reinforcement contingencies to increase desirable behavior, as well as positive and negative punishment, and extinction to reduce ...

  4. Counterconditioning - Wikipedia

    en.wikipedia.org/wiki/Counterconditioning

    Counterconditioning is very similar to extinction seen in classical conditioning.It is the process of getting rid of an unwanted response. But in counterconditioning, the unwanted response does not just disappear, it is replaced by a new, wanted response.

  5. Law of effect - Wikipedia

    en.wikipedia.org/wiki/Law_of_effect

    Psychologists have been interested in the factors that are important in behavior change and control since psychology emerged as a discipline. One of the first principles associated with learning and behavior was the Law of Effect, which states that behaviors that lead to satisfying outcomes are likely to be repeated, whereas behaviors that lead ...

  6. Behavioural change theories - Wikipedia

    en.wikipedia.org/wiki/Behavioural_change_theories

    Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.

  7. Applied behavior analysis - Wikipedia

    en.wikipedia.org/wiki/Applied_behavior_analysis

    ABA is an applied science devoted to developing procedures which will produce observable changes in behavior. [3] [9] It is to be distinguished from the experimental analysis of behavior, which focuses on basic experimental research, [10] but it uses principles developed by such research, in particular operant conditioning and classical conditioning.

  8. Punishment (psychology) - Wikipedia

    en.wikipedia.org/wiki/Punishment_(psychology)

    Punishment is any change in a human or animal's surroundings which, occurring after a given behavior or response, reduces the likelihood of that behavior occurring again in the future. Reinforcement, referring to any behavior that increases the likelihood that a response will occurs, plays a large role in punishment. Motivating operations (MO ...

  9. Counterfactual thinking - Wikipedia

    en.wikipedia.org/wiki/Counterfactual_thinking

    This can involve making a change in our behavior immediately after the negative event occurred. By actively making a behavioral change, we are completely avoiding the problem again in the future. An example is forgetting Mother's Day, and immediately writing the date on the calendar for the following year, to avoid the problem.