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In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular. [2] [4] Marketing for the product featured slogans that encouraged racial pride, as embodied by the "Black is beautiful ...
The ethnic beauty industry begins with the African-American desire for hair straighteners and skin lighteners in the Reconstruction era after slavery. By the 1960s, the sale of black health and beauty aids had blossomed into a multi-million dollar business that was heavily influenced by the civil rights movement. A decade later, innovative hair ...
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Annie Minerva Turnbo Malone (August 9, 1877 [2] [3] – May 10, 1957) [4] was an American businesswoman, inventor and philanthropist. [5] [6] In the first three decades of the 20th century, she founded and developed a large and prominent commercial and educational enterprise centered on cosmetics for African-American women.
Similar to other cultures, ideals of beauty in African-American communities have varied throughout the years. Influenced by the racial perspectives on beauty, lighter skin tones and straight hair have been considered desirable characteristics by different groups, including African Americans.
"Shopping while black" involves a black person being followed around or closely monitored by a clerk or guard who suspects they may steal, but it can also involve being denied store access, being refused service, use of ethnic slurs, being searched, being asked for extra forms of identification, having purchases limited, being required to have a higher credit limit than other customers, being ...
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