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The Chantelle girdle, suppler and lighter than the corset, launches with the slogan: "Chantelle, the girdle that stays in place." [4] The 1960s: On the eve of ready-to-wear, Chantelle launches its first bras under the impulse of Claude Kretz. In 1962, Chantelle opened its first bra manufacturing plant in Epernay in the Champagne region. [5]
The Formfit Company was a manufacturer of women's "foundation garments", mainly corsets and girdles. Founded in 1917 with headquarters in Chicago, Illinois, Formfit later became known for other types of lingerie, particularly bras and briefs.
Berlei UK factory at Slough. A branch of the Australian company was opened in the United Kingdom in 1930, with staff of forty. The company grew to a staff of 702 in 1961. [2] A 'modern' factory was built in Slough in 1937, it was demolished in 1984. [10] Berlei (UK) was purchased from Berlei Hestia of Australia in 1982. [11]
Shapewear is every woman's best kept
In the 1960s Gossard produced a wide range of bras and corsets and pioneered the pantie-girdle. [16] Women started to demand more choice in their underwear and Gossard responded with innovative designs in a wide range of colours. In the 1970s Gossard introduced "Glossies", a brand designed for a transparent and iridescent appearance.
Brand Year of establishment Country of origin Country of manufacture Adore Me: 2011 US Vietnam/Sri Lanka Aerie: 2006 US India Agent Provocateur: 1994
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