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Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research . Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research :
Business Perspectives and Research (BPR) is an academic business and management journal that is published twice a year by Sage Publishing in association with the K. J. Somaiya Institute of Management Studies and Research in Mumbai. [1] It is edited by Preeti S Rawat. [2]
Empirical studies suggest that publishing in leading accounting journals tends to be more difficult than in other business disciplines. [3] In some universities, the number of articles a faculty member publishes in top journals is the key measure of his or her research performance. [ 4 ]
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Harvard Business Review began in 1922 [6] as a magazine for Harvard Business School. Founded under the auspices of Dean Wallace Donham, HBR was meant to be more than just a typical school publication. "The paper [HBR] is intended to be the highest type of business journal that we can make it, and for use by the student and the business man. It ...
The Journal of Business Research is a monthly peer-reviewed academic journal covering research on all aspects of business. It was established in 1973 [ 1 ] and is published by Elsevier . The editors-in-chief are Naveen Donthu ( Georgia State University ) and Anders Gustafsson ( BI Norwegian Business School ).
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According to Forrester Research, business intelligence is "a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making."