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  2. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    Li referred to his search mechanism as "link analysis," which involved ranking the popularity of a web site based on how many other sites had linked to it. [16] RankDex, the first search engine with page-ranking and site-scoring algorithms, was launched in 1996. [17] Li filed a patent for the technology in RankDex in 1997; it was granted in ...

  3. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.

  4. Competitor backlinking - Wikipedia

    en.wikipedia.org/wiki/Competitor_backlinking

    Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search.The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.

  5. Help:What links here - Wikipedia

    en.wikipedia.org/wiki/Help:What_links_here

    The backlinks list includes transclusions of the current page. It also includes links which exist on certain pages because the page transcludes another page (template). For example, if page A transcludes template B, and B contains a link to C (not contained within <noinclude> tags), then the link to C will appear on page A, and A will be listed ...

  6. Wikipedia:Link rot - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Link_rot

    Use |url-status=unfit or |url-status=usurped if the old URL has been usurped for the purposes of spam, advertising, or is otherwise unsuitable (see WP:USURPURL). Use |url-status=live if |url= still works and still gives the correct information, but you want to preemptively add an |archive-url= .

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  8. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Although every link to a website is a vote in its favor, not all votes are counted equally. A website with similar subject matter to the website receiving the inbound link carries more weight than an unrelated site, and a well-regarded website (such as a university) has higher link quality than an unknown or disreputable website.

  9. Linkback - Wikipedia

    en.wikipedia.org/wiki/Linkback

    A backlink is what the person referring to a page creates while a linkback is what the publisher of the page being referred to receives. Any of the four terms—linkback, trackback, pingback, or (rarely) refback—might also refer colloquially to items within a section upon the linked page that display the received notifications, usually along ...

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