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More formal styles intended for the workplace or special occasions (such as a cocktail party) included silk blouses in neutral colors or animal prints, [64] tailored pantsuits and skirt suits inspired by the 1980s, [65] collarless coats, [68] and the little black dress, with or without subtle embroidery. [27]
That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $38.8 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
The JCPenney mother store in Kemmerer, Wyoming. In 1898, Penney began working for a small chain of stores in the Western United States, called the Golden Rule stores.In 1902, owners Guy Johnson and Thomas Callahan, impressed by his work ethic and salesmanship, offered him a one-third partnership in a new store he would open.
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In the late 2000s, there was a large scale 1980s revival in Europe and the US, which incorporated general items of late 1980s and early 1990s streetwear, such as neon colors, gladiator sandals, [27] boat shoes like Sperrys, animal print or polka dot headbands, knitted sweater dresses, Nike Tempo shorts, jean skirts with tights or capri leggings ...
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