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  2. Goodwill (accounting) - Wikipedia

    en.wikipedia.org/wiki/Goodwill_(accounting)

    Professional goodwill may be described as the intangible value attributable solely to the efforts of or reputation of an owner of the business. The key difference between the two types of goodwill is whether the goodwill is transferable upon a sale to a third party without a non-competition agreement. [7]

  3. Intangible asset - Wikipedia

    en.wikipedia.org/wiki/Intangible_asset

    Examples are patents, copyright, franchises, goodwill, trademarks, and trade names, reputation, R&D, know-how, organizational capital as well as any form of digital asset such as software and data. This is in contrast to physical assets (machinery, buildings, etc.) and financial assets (government securities, etc.). [1]

  4. Reputation management - Wikipedia

    en.wikipedia.org/wiki/Reputation_management

    Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, primarily focusing on the various social media platforms such as Facebook, Instagram, YouTube, etc. addressing content which is potentially damaging to it, and using customer feedback to try to solve problems before they ...

  5. Reputation capital - Wikipedia

    en.wikipedia.org/wiki/Reputation_capital

    Reputation capital is a corporate asset that can be managed, accumulated and traded in for trust, legitimisation of a position of power and social recognition, a premium price for goods and services offered, a stronger willingness among shareholders to hold on to shares in times of crisis, or a stronger readiness to invest in the company's ...

  6. 10 Reasons You Should Reconsider Donating to Goodwill - AOL

    www.aol.com/finance/10-reasons-reconsider...

    Donating to Goodwill is easy — but you may want to reconsider. Questionable business practices at this national thrift store make giving things away less appealing once you do some digging.

  7. Passing off in Canadian law - Wikipedia

    en.wikipedia.org/wiki/Passing_off_in_Canadian_law

    A plaintiff in a passing off action does not have to prove any customer was actually misled or any actual damages sustained; an attempt to mislead the public and potential damage to reputation or goodwill may suffice. [15] The reputation and goodwill enjoyed by a brand or business are considered valuable commercial assets and if damaged may ...

  8. Reputation - Wikipedia

    en.wikipedia.org/wiki/Reputation

    In addition, according to MORI's survey of about 200 managers in the private sector, 99% responded that the management of corporate reputation is very (83%) or fairly (16%) important. Reputation is a reflection of companies' culture and identity. Also, it is the outcome of managers' efforts to prove their success and excellence.

  9. Intangible asset finance - Wikipedia

    en.wikipedia.org/wiki/Intangible_asset_finance

    Total intangible and tangible investment 1995-2023 Intangible investment as a share of GDP, 1995 versus 2023. Multiple economies. Business can benefit from unlocking value from their intangible assets, with intellectual property and other intangibles adding at least double the value to products as tangible capital.