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In 2003, Taco Bell lost a lawsuit by two Michigan men, who had pitched the concept of the Chihuahua to Taco Bell in 1996 at a Licensing Show in NYC. Taco Bell worked with Thomas Rinks and Joseph Shields for over a year developing the Chihuahua campaign and commercials under the name "Psycho Chihuahua", but Taco Bell failed to pay the men ...
Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In, in San Bernardino, California, in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which became famous among residents for its hard-shelled tacos .
Moonie was born in 1998. He was taken in as a puppy by Studio Animal Services trainer, Sue Chipperton. Sue had also helped train the chihuahua Gidget, who had already made a name for herself as a mascot for the Taco Bell restaurant chain.
¡Yo quiero Taco Bell! You can click, but you can't hide; You Don't Have to Be Jewish to Love Levy's; You Got the Right One, Baby; You Press the Button, We Do the Rest; You Will; You Wouldn't Steal a Car; You'll believe a man can fly
Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. [8] Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...
Gidget, a female Chihuahua, was featured in a Taco Bell advertising campaign as the "Taco Bell Chihuahua". She also played the role of Bruiser's mother in the 2003 film Legally Blonde 2. [1] Honey Tree Evil Eye, a female Bull Terrier, was known as Spuds MacKenzie in her role as the Budweiser spokes-dog.
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