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  2. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [5]

  3. Job description - Wikipedia

    en.wikipedia.org/wiki/Job_description

    A job description or JD is a written narrative that describes the general tasks, or other related duties, and responsibilities of a position. It may specify the functionary to whom the position reports, specifications such as the qualifications or skills needed by the person in the job, information about the equipment, tools and work aids used, working conditions, physical demands, and a ...

  4. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]

  5. Microsoft Advertising - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Advertising

    Similar to Google Ads, Microsoft Advertising uses both the maximum amount an advertiser is willing to pay-per-click (PPC) on their ad and the advertisement's click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are ...

  6. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]

  7. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

  8. Operations specialist (United States Navy) - Wikipedia

    en.wikipedia.org/wiki/Operations_Specialist...

    In the U.S. Coast Guard the Operations specialist rate was formed by combining the radarman (RD) and telecommunications specialist rate (TC). When the radarman rating was split up into OS, electronics technician (ET), and electronic warfare technician (EW) ratings, the original RD rating badge continued to be used by the operations specialist ...

  9. File:Google Ads logo.svg - Wikipedia

    en.wikipedia.org/wiki/File:Google_Ads_logo.svg

    Information from its description page there is shown below. Commons is a freely licensed media file repository. ... Google Adwords; Usage on bg.wikipedia.org Google Ads;

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