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  2. Memory color effect - Wikipedia

    en.wikipedia.org/wiki/Memory_color_effect

    In perception research, the memory color effect is cited as evidence for the opponent color theory, which states that four basic colors can be paired with its opponent color: red—green, blue—yellow. This explains why participants adjust the ripe banana color to a blueish tone to make its memory color yellow as gray. [10]

  3. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    By using color psychology to cause immersion in players, players can have fewer errors playing video games in comparison to a game that does not utilize color psychology immersion. [1] "The Impact of Avatar Color on Game Experience in Educational Games" color selector. Color psychology can even affect someone through the avatars they choose to use.

  4. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    Opponent-process theory is a psychological and neurological model that accounts for a wide range of behaviors, including color vision. This model was first proposed in 1878 by Ewald Hering , a German physiologist, and later expanded by Richard Solomon , a 20th-century psychologist.

  5. In a common example of the Mandela Effect, or collective false memory, the children's book series "The Berenstain Bears," created by Stan and Jan Berenstain in 1962, is often thought of as "The ...

  6. Rosy retrospection - Wikipedia

    en.wikipedia.org/wiki/Rosy_retrospection

    The highly unreliable nature of human memory is well documented and accepted amongst psychologists. Some research suggests a 'blue retrospective' which also exaggerates negative emotions. Though it is a cognitive bias which distorts one's view of reality , it is suggested that rosy retrospection serves a useful purpose in increasing self-esteem ...

  7. Doorway effect - Wikipedia

    en.wikipedia.org/wiki/Doorway_effect

    This finding challenged memory theories that ignored environmental interactions. Even explicit rehearsal of object names experienced disruption. Thus, memory involves active interaction with context. While the effect was clear, it was uncertain what caused it—whether participants monitored what they carried or the spatial shift itself.

  8. Stroop effect - Wikipedia

    en.wikipedia.org/wiki/Stroop_effect

    This theory is the most common theory of the Stroop effect. [ 18 ] [ failed verification ] It suggests that since recognizing colors is not an "automatic process" there is hesitancy to respond, whereas, in contrast, the brain automatically understands the meanings of words as a result of habitual reading.

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!