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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
On January 31, 2020, World Athletics, the governing body for professional track and field, [3] issued new guidelines concerning shoes to be used in the upcoming Tokyo 2020 Olympics. [4] These updated guidelines followed complaints concerning the apparent performance advantage of Nike Vaporfly running shoes since 2017-2018. [ 5 ]
The first shoes to incorporate carbon fiber plates were produced in 2016 by Nike. At the 2016 Summer Olympics in Rio de Janeiro, the top three finishers in the men's marathon all wore Nike Vaporfly 4% shoes. These so-called "super shoes" began retailing in 2017. [1] Other major brands soon followed suit, producing their own versions of super ...
Satan Shoes were a series of custom Nike Air Max 97 shoes, created in 2021 as a collaboration between American musician Lil Nas X and MSCHF, a Brooklyn, New York art collective. Their design and marketing gained controversy through prominent satanic imagery.
In March 2021, musician Lil Nas X collaborated with viral marketing company MSCHF to release "Satan Shoes", which were black Nike Air Max 97 shoes with satanic theming and created with "1 drop of human blood". The shoes were limited to 666 pairs, and caused controversy upon release, leading to Nike issuing a lawsuit against MSCHF.
Since signing with Nike as a 20 year old in 1996, he has earned hundreds of millions of dollars from the brand. According to The Oregonian , Woods' most recent agreement with Nike was signed in ...
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