Search results
Results from the WOW.Com Content Network
The term halo effect is used in marketing to explain consumer bias toward certain products because of favorable experience with other products made by the same company. [17] It is used in the part of brand marketing called "line extensions". One common halo effect is when the perceived positive features of a particular item extend to a broader ...
The horn effect, closely related to the halo effect, is a form of cognitive bias that causes one's perception of another to be unduly influenced by a single negative trait. [ 1 ] [ 2 ] [ 3 ] An example of the horn effect may be that an observer is more likely to assume a physically unattractive person is morally inferior to an attractive person ...
The opposite of the halo is the horn effect, when "individuals believe (that negative) traits are inter-connected." [ 55 ] The term horn effect refers to Devil's horns . [ citation needed ] It works in a negative direction: if the observer dislikes one aspect of something, they will have a negative predisposition towards other aspects.
For premium support please call: 800-290-4726 more ways to reach us
The halo effect is the tendency for positive impressions of a person, company, country, brand, or product in one area to positively influence one's opinion or feelings. The Halo Effect or Halo Effect may also refer to: The Halo Effect (band), a Swedish melodic death metal band; The Halo Effect, a 2007 book by Phil Rosenzweig
With hybrids, “I think there is a halo effect from EVs,” Doug Eroh, president of Longo Toyota in El Monte, Calif., told the Journal. 'Hybrids are killing it'
Brandweek takes a look at the Halo 3 marketing push, which is finally reaching its apex, beginning this week with a unique TV ad campaign -- the first part, "Museum," debuted earlier today.
Problem: This is the opposite to the halo effect and horns effect occurs when a manager rates an employee low on all items because of one characteristic that he or she dislikes. Example: If a worker performs well but at certain times loves telling jokes, but the supervisor dislikes jokes, the supervisor might give the employee a lower rating in ...