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Muzzy Lane Software is a technology company developing game-based learning software tools in the Education Technology space. In 2015 they released Muzzy Lane Author, a suite of tools that allow educators to create their own game-based learning assessments.
A marketing simulation game usually contains a number of scenarios and provides participants with results in response to their decisions. The games can be played either by individuals or teams. The learning environment is usually a collaborative and/or competitive market in which participants represent companies which need to take decisions in ...
McGraw-Hill logo used from 1971 to the late 1990s 330 West 42nd Street, the former, long-time headquarters of McGraw Hill. McGraw Hill was founded in 1888, when James H. McGraw, co-founder of McGraw Hill, purchased the American Journal of Railway Appliances. He continued to add further publications, eventually establishing The McGraw Publishing ...
S&P Global Inc. (prior to 2016, McGraw Hill Financial, Inc., and prior to 2013, The McGraw–Hill Companies, Inc.) is an American publicly traded corporation headquartered in Manhattan, New York City. Its primary areas of business are financial information and analytics.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
In most cases, the terms business (simulation) game and management (simulation) game can be used interchangeably and there is no well-established difference between these two terms. Greenlaw et al. [ 11 ] determine a business game (or business simulation) as a sequential decision-making exercise structure around a model of a business operation ...
Virtual store research is an extension of the traditional methods of marketing research. [1] While marketing research employs techniques like focus groups, surveys and observation to better understand consumer decision-making, virtual store research uses these standard research techniques within a simulated store setting, delivered via computer.
1983: Salton (and Michael J. McGill) published Introduction to Modern Information Retrieval (McGraw-Hill), with heavy emphasis on vector models. 1985: David Blair and Bill Maron publish: An Evaluation of Retrieval Effectiveness for a Full-Text Document-Retrieval System mid-1980s: Efforts to develop end-user versions of commercial IR systems.