Search results
Results from the WOW.Com Content Network
The Journal of Medical Marketing publishes a range of practice papers, research articles and professional briefings written by experts in the industry. The journal contains articles that focus on the issues of key importance to medical marketers.
Pharmaceutical companies shifted the focus of their marketing efforts to licensed medical doctors in the 1970s, as the FDA mandated that only doctors could prescribe medicine. [8] However, a larger movement towards autonomy in health care decisions prompted the first prominent examples of direct-to-consumer advertising.
Concierge medicine, also known as retainer medicine, is a relationship between a patient and a primary care physician in which the patient pays an annual fee or retainer. . In exchange for the retainer, doctors agree to provide enhanced care, including commitments to ensure adequate time and availability for each patie
The hormonal health 'marketing scheme' medical experts want you to look out for. Hannah Yasharoff, USA TODAY. September 17, 2024 at 2:00 AM.
Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs.
Tebra is a comprehensive digital healthcare platform. It offers a practice operations platform that includes an electronic health record solution and billing and payments management. It also provides patient experience enhancements, like an online portal and telehealth services, and marketing services to support practice growth.
Medical Practice Consultants or Healthcare Management Consultants typically advise licensed healthcare providers and health-systems on business and administrative issues. [ 1 ] [ 2 ] These topics commonly include governance, operations, human resources , finance, billing , coding, transactions and marketing.
Pharmaceutical sales representatives or Medical sales respresentatives [1] are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, [ 2 ] to provide product information, answer questions on ...