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An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
American Girl Dolls. The American Girl Doll brand has been around since 1986. However, the surge in popularity in the early 2000s made these dolls important to Gen Z.
Lego Friends (stylized as LEGO Friends) is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma.
Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001. [1]The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin (Mulatta/Latina), Cloe (Caucasian), Jade (East Asian), and Sasha (African American).
Following their release in mid-2020, the doll franchise appeared on multiple hot-toy lists including Toys "R" Us Canada [9] and The Toy Insider, [10] while The NPD Group reported in August 2020 that, Rainbow High was the No. 3 best selling fashion doll line and the No. 7 best selling doll line overall in the U.S. [11]
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
Ello Creation System ("Ello") was a construction toy manufactured by the American toy-company Mattel, Inc. between the years 2002-2004. The toy set was created by the American designer Richard Manville. The Ello Creation System was a breakthrough toy created to engage girls in construction play.
In a toy industry dominated by the male demographic, Mattel co-founder Ruth Handler broke new ground in 1959 when she took a concept based on the German Bild Lilli doll and introduced the world to Barbie. The toy line has since become the largest selling doll and one of the most influential toys in modern history, selling over a billion dolls ...
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