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An underwire bra (also under wire bra, under-wire bra, or underwired bra) is a brassiere that utilizes a thin, semi-circular strip of rigid material fitted inside the brassiere fabric to help lift, separate, shape, and support a woman's breasts. The wire may be made of metal, plastic, or resin.
A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.
8. True & Co True Body Scoop Neck Bra. Most Supportive “It smooths all over so it’s the perfect t-shirt bra—no more bulges,” explains one customer about this seamless scoop neck.
The straps usually attach at the outer edge of the cup. The lingerie industry generally defines a demi-cup bra as covering about 1 inch (25 mm) above the nipple. [4] The underwire used is shorter and forms a shallower "U" shape under the cup. Suitable for low-cut outer garments. Compare to full-cup and balconette bra. Half-: See Demi-cup above ...
[70] [71] Some underwire bra styles also come in soft cup versions. [72] Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [73] and 70% in 2005. [74] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York in 2009. [70]
Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform.Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.
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