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That year, Under Armour launched several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear. [5] By the end of 1996, Under Armour had sold 500 Under Armour HeatGear shirts, generating $17,000 for the company. [5] In 1997, Plank had $100,000 in orders to fill and found a factory in Ohio to make the shirts. [citation ...
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