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In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [19] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
The Peter Hand Brewing Company was an American brewery established in 1891 by Prussian immigrant and American Civil War veteran Peter Hand in Chicago, Illinois.The company is notable for popularizing the light beer recipe it would later sell to Miller Brewing, which thereafter rebranded it "Light Beer from Miller", and, ultimately, Miller Lite. [1]
High Life Light is 34 calories less than the original "Champagne of Beers" and is 4.1% alcohol by volume; High Life is 4.6%. A Journal Sentinel file photo of Miller High Life Light.
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [2]
On Dec. 3, Miller High Life launched Miller High Life Dive Bar-Fume, a perfume that takes all the flavors and aromas of a neighborhood dive bar and bottles it for your spritzing pleasure.
Miller Lite: An American-style light lager. Introduced in 1972, it was the first light beer to see wide popularity. It is 4.2% abv (4% in Canada). Miller High Life Light: Introduced in 1994, it had 4.1% abv. It was discontinued in 2021 to focus on Miller Lite, but brought back in 2024. [18] [19]
Milwaukee's Best is a 4.8% alcohol by volume, American-style pale lager brewed by Miller Brewing Company of Milwaukee, Wisconsin, in the United States. Its sibling beers are Milwaukee's Best Ice (5.9%) and Milwaukee's Best Light, which is 4.1%. It is sometimes referred to as "the beast." [1]
Light beer (sometimes spelled lite beer) is a pale lager that is reduced in alcohol content or calories compared to regular beers. [1] [2] [3] Light beer began to be mass marketed in the United States in the early 1970s, following test marketing and promotion. This was followed by a nationwide rollout of Miller Lite in 1975.