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India has an Internet user base of about 690.0 million as of November 2023, about 40% of the population. [1] Despite being the second-largest user base in world, only behind China (1.079 billion, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54M, 81%), but is growing, adding around 6 million new entrants every ...
Today, internet access in India is provided by both public and private companies using a variety of technologies and media, including dial-up (PSTN), xDSL, coaxial cable, Ethernet, FTTH, ISDN, HSDPA (3G), Wi-Fi, WiMAX, etc., at a wide range of speeds and costs. [21] 2020 marks a new era of Internet In India.
Digital India is a campaign launched by the Government of India to make its services available to citizens electronically via improved online infrastructure and by increasing Internet connectivity. [ 1 ] [ 2 ] The initiative includes plans to connect rural areas with high-speed internet networks.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.
In February 2010, Ybrant Digital launched its local search platform in India 'Ybrant Reach' (YReach), starting in Hyderabad. In August 2010, Ybrant Digital bought the search-based internet company Lycos. At the time, Lycos was a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally.
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India's early internet pioneers such as Ajit Balakrishnan of and Rajesh Jain established successful companies but did not build an ecosystem. [citation needed] In 2002, baazee.com's Avnish Bajaj and Mouthshut.com's Faisal Farooqui exchanged conversations over email to establish an informal association of CEOs in the Internet space.