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In perception research, the memory color effect is cited as evidence for the opponent color theory, which states that four basic colors can be paired with its opponent color: red—green, blue—yellow. This explains why participants adjust the ripe banana color to a blueish tone to make its memory color yellow as gray. [10]
A comparison between a typical normalized M cone's spectral sensitivity and the CIE 1931 luminosity function for a standard observer in photopic vision. In the CIE 1931 model, Y is the luminance, Z is quasi-equal to blue (of CIE RGB), and X is a mix of the three CIE RGB curves chosen to be nonnegative (see § Definition of the CIE XYZ color space).
The data collected from neuroimaging studies gives researchers the ability to visualize which brain regions are activated in specific cognitive visual memory tasks. With the use of brain imaging devices researchers able to further investigate memory performance above and beyond standard tests based on exact response times, and activation.
Opponent-process theory is a psychological and neurological model that accounts for a wide range of behaviors, including color vision. This model was first proposed in 1878 by Ewald Hering , a German physiologist, and later expanded by Richard Solomon , a 20th-century psychologist.
Hue cancellation experiments start with a color (e.g. yellow) and attempt to determine how much of the opponent color (e.g. blue) of one of the starting color's components must be added to reach the neutral point. [12] [13] In 1959, Gunnar Svaetichin and MacNichol [14] recorded from the retinae of fish and reported of three distinct types of cells:
Levels-of-processing effects have been found within odor memory if subjects are asked to "visualize" smells and associate them with a particular picture. Subjects who perform this task have a different recall value on explicit memory tests than subjects who memorize smells using self-chosen methods.
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The human visual system model can produce desired effects in perception and vision. Examples of using an HVS model include color television, lossy compression, and Cathode-ray tube (CRT) television. Originally, it was thought that color television required too high a bandwidth for the then available technology.