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Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in Clayton, Missouri. [2] [3] [4] It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and formerly owned several personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015.
In 1991, it made the jump to print advertising. [51] Outside the United States and Canada, the company uses an anthropomorphic AA battery named Mr. Energizer as its mascot. [52] [53] [54] Both the Eveready and Energizer marks are used under license by auto parts magnate Pep Boys for their in-house car batteries. [55]
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