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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
[1] [2] In mid 1998, Benetton predicted around 40 Playlife specific stores would open in Europe. [3] By 1999, the entire former Benetton Sportsystem brand was consolidated into the group under Playlife. [4] Playlife produced the tracksuits and casual shoes used by the Italian Olympic Team at the 2000 Olympic Games in Sydney. [5]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
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The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
The Benetton B186 is a Formula One racing car, built and raced by the Benetton team for the 1986 Formula One World Championship. It was the first car to be constructed and raced by Benetton, which had bought the Toleman team at the end of 1985 after several years of sponsoring it and other teams, including Alfa Romeo and Tyrrell .
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