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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
In 2012, Frare told Life that David's father Bill Kirby expressed the family's feelings on the use of the picture by United Colors of Benetton when he told Frare, "Listen, Therese. Benetton didn't use us, or exploit us. We used them. Because of them, your photo was seen all over the world, and that's exactly what David wanted." [8]
Smith was introduced to Elite Model Management's Chicago branch by a family friend. [3] She appeared in a British Vogue editorial, a Russian Vogue editorial, a United Colors of Benetton advertisement, a Nordstrom advertisement, and walked for DKNY, Helmut Lang, and Thierry Mugler. [4] After finishing her education, she started modeling full ...
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
Carlo Benetton (26 December 1943 – 10 July 2018) was an Italian billionaire businessman. He was one of the co-founders of Benetton Group , the Italian fashion brand. In May 2015, Forbes estimated the net worth of Carlo Benetton and each of his three siblings at US$2.9 billion.
The 57-storey building was designed by Skidmore, Owings & Merrill and at the time of construction was the tenth-tallest building in Chicago. One Magnificent Mile Condominium Association, also known as One Mag Mile or One Magnificent Mile is a mixed-use retail, office and residential skyscraper in downtown Chicago, Illinois.
After Michelin pulled out of Formula One, the team smoothed relations with the Italian Pirelli by hiring a new team principal [25] and signing Italian fashion brand United Colors of Benetton as its lead sponsor. [26] From 1981 to 1985, Toleman entered seventy races and recorded three podiums, all of which were earned by Ayrton Senna.
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