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2. Mary Frances Gerety - Wikipedia

   en.wikipedia.org/wiki/Mary_Frances_Gerety

   Mary Frances Gerety (1916-1999) was the copywriter responsible for the "A Diamond is Forever" slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds .

3. De Beers - Wikipedia

   en.wikipedia.org/wiki/De_Beers

   Copywriter Frances Gerety (1916–1999) working for N. W. Ayer & Son coined the famous advertising slogan, 'A Diamond is Forever', in 1947. [54] In 2000, Advertising Age magazine named 'A Diamond is Forever' the best advertising slogan of the 20th century. [55] The slogan may have inspired the James Bond book, film and song title Diamonds Are ...

4. Diamond industry ‘in trouble’ as lab-grown gemstones tank ...

   www.aol.com/news/diamond-industry-trouble-lab...

   “A diamond is forever,” but perhaps not for the increasing number of consumers spurning the gemstone for lab-grown counterparts, gold and even other colored gemstones. ... The company’s ...

5. N. W. Ayer & Son - Wikipedia

   en.wikipedia.org/wiki/N._W._Ayer_&_Son

   N. W. Ayer & Son created one of the most recognized slogans of the 20th century, A diamond is forever. Harry Oppenheimer of De Beers and Ayer president Gerold M. Lauck discussed a marketing campaign in 1938 that would change the falling price of diamonds at the time. The idea of engagement rings decorated with diamonds wasn't very popular in ...

6. Gen Z and millennials aren’t buying lab-grown diamonds ...

   www.aol.com/finance/gen-z-millennials-aren-t...

   More than 75 years ago mining giant De Beers began promising enamored young couples that 'a diamond is forever.' Since then the market has grown into a $96 billion behemoth—but it turns out the ...

7. Are lab-grown diamonds 'worthless'? Experts weigh in as ... - AOL

   www.aol.com/news/lab-grown-diamonds-worthless...

   Lab-grown diamonds aren’t new and have been around since the 1950s — only 20 years after South African-British mining company De Beers came up with a marketing scheme to underscore the idea ...

8. A diamond is forever - Wikipedia

   en.wikipedia.org/?title=A_diamond_is_forever&...

   This page was last edited on 28 August 2019, at 12:21 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may ...

9. Forevermark - Wikipedia

   en.wikipedia.org/wiki/Forevermark

   Forevermark is a diamond company and subsidiary of De Beers Group. [1]Forevermark currently operates in China, Hong Kong, India, Japan, and the United States. Forevermark is present in 32 markets in total across Europe, Asia, Australia, and the United States, and has over 2,400 outlets.