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Mary Frances Gerety (1916-1999) was the copywriter responsible for the "A Diamond is Forever" slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds.
Copywriter Frances Gerety (1916–1999) working for N. W. Ayer & Son coined the famous advertising slogan, 'A Diamond is Forever', in 1947. [54] In 2000, Advertising Age magazine named 'A Diamond is Forever' the best advertising slogan of the 20th century. [55] The slogan may have inspired the James Bond book, film and song title Diamonds Are ...
“A diamond is forever,” but perhaps not for the increasing number of consumers spurning the gemstone for lab-grown counterparts, ... The slogan was coined by diamond giant De Beers in 1948 ...
N. W. Ayer & Son created one of the most recognized slogans of the 20th century, A diamond is forever. Harry Oppenheimer of De Beers and Ayer president Gerold M. Lauck discussed a marketing campaign in 1938 that would change the falling price of diamonds at the time. The idea of engagement rings decorated with diamonds wasn't very popular in ...
De Beers, the company that coined the slogan “diamonds are forever,” wants to make a splash in retail to compete with the likes of Tiffany and Cartier.
Just as De Beers’ 1947 “A Diamond is Forever” slogan completely changed the jewelry market—turning a diamond into a symbol of love, whereas before other precious stones had been equally ...
In 1947 the slogan "a diamond is forever" was introduced. [32] Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and ...
De Beers' 1947 "a diamond is forever" slogan implied a diamond engagement ring should cost one month's salary — and its value limitless. "In essence, they tapped very accurately in the fact that ...