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Mary Frances Gerety (1916-1999) was the copywriter responsible for the "A Diamond is Forever" slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds.
Copywriter Frances Gerety (1916–1999) working for N. W. Ayer & Son coined the famous advertising slogan, 'A Diamond is Forever', in 1947. [54] In 2000, Advertising Age magazine named 'A Diamond is Forever' the best advertising slogan of the 20th century. [55] The slogan may have inspired the James Bond book, film and song title Diamonds Are ...
Lab-grown diamond sales surged from just 2% of the global diamond jewelry market in 2017 to 18.4% in 2023, according to data provided by Zimnisky. Additionally, the case for buying diamonds as an ...
“A diamond is forever” is what Frances Gerety famously wrote for an advertising campaign for De Beers decades ago. But while a diamond may still be forever, the question today seems to be ...
A diamond is forever, advertising diamonds for De Beers, coined in 1947 by Mary Frances Gerety. [7] Reach out and touch someone, advertising long-distance telephone service for AT&T Corp., coined in 1979 by Anthony (Tony) P. Galli and Stanley Lomas. Music composed by David Lucas.
“A diamond is forever” has been replaced (or at least pushed aside slightly) by lab-grown diamonds; so too may go 10,000 steps. ... Advertisement. Advertisement. In Other News. Finance.
A Diamond is Forever; Dilly Dilly; Do you know where your children are? Dog's View; Don't be evil; Don't Copy That Floppy; Don't even think about it! Don't hate me because I'm beautiful; Don't leave home without them; Don't Mess with Texas; Don't Trash the 'Nati; Dorito Pope; Drink Coca-Cola; Duck and cover
Last year, revenue from sales of its lab-grown diamonds reached 265 million Danish krone ($38.5 million), and by 2026 the Danish retailer is aiming to bring in the billions.