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Valucraft, Duralast, and Duralast Gold are AutoZone's private label brands for lead-acid automotive batteries (manufactured primarily by Johnson Controls, but also East Penn, Exide, and other manufacturers). Duralast Platinum is an AGM line of batteries. AutoZone also sells tools under the Duralast brand which carry a lifetime warranty. [36]
The DieHard brand is also used on hand tools, power tools, battery chargers, booster cables, power inverters, alkaline batteries, tires, work boots, and the batteries for Craftsman power tools. Battery chargers were initially made by Associated Equipment under the "608" model prefix, and then later Schumacher Electric under the "200" model prefix.
The first generation rechargeable alkaline batteries were introduced by Union Carbide and Mallory in the early 1970s. [3] [5] Several patents were introduced after Union Carbide's product discontinuation and eventually, in 1986, Battery Technologies Inc of Canada was founded to commercially develop a 2nd generation product based on those patents, under the trademark "RAM".
Duracell also manufactures specialty batteries, including NiMH rechargeable batteries and batteries for cameras, watches, hearing aids, etc. Their two main battery brands are "CopperTop (Plus)," marketed as longer-lasting, and "Ultra," directed mainly at users of digital devices and devices that need more power.
Standard Motor Products, Inc. (NYSE: SMP) is a manufacturer and distributor of automotive parts in the automotive aftermarket industry. The company was founded in 1919 as a partnership by Elias Fife and Ralph Van Allen and incorporated by Fife in 1926.
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