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A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches.
Competitive analysis is the process of comparing your competitors against your brand to understand their core differentiators, strengths, and weaknesses.
Competitive analysis (sometimes called a competitor analysis or competition analysis) is exactly what it sounds like: a structured approach to identifying and analyzing your competitors. More concretely, it’s an assessment of your competition’s offerings, strategy, strengths, and weaknesses.
A competitive analysis is a tool you can use to discover where your business is doing well, where you need to improve and which trends you need to get ahead of. Complete a...
Competitor analysis is defined as the process of identifying, analyzing, and evaluating the strengths and weaknesses of competitors in a particular market or industry. Learn more about competitor analysis examples and template.
Competitor analysis, often referred to as competitive analysis, is the systematic process of gathering and evaluating information about your competitors to gain a deep understanding of the competitive landscape in your industry.
A competitive analysis is the process of gathering data about the products, sales, and marketing strategies of your competitors (i.e., other businesses in the same industry). Businesses use that data to identify their strengths and weaknesses and discover potential opportunities.
A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. This type of analysis helps you determine how you compare with indirect and direct competitors in the same market. Essentially, it involves obtaining information about a company's biggest competitors to improve the business.
Competitive Analysis is the process of identifying key competitors, assessing their objectives, strategies, strengths and weaknesses, and reaction patterns and selecting which competitors to attack or avoid.
“A competitive analysis is an assessment of your competitors’ products, services and sales tactics, evaluating their strengths and weaknesses relative to your own. It’s good business practice to conduct a full competitive analysis at least once a year.”