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Ready Brek (stylized as Ready brek) is an oat-based breakfast cereal produced by Weetabix Limited. It is intended to be served hot, and comes in two varieties — 'original' and 'chocolate'. Other variants were available but have since been discontinued. Original Ready brek is a mix of rolled oat flakes and oat flour fortified with vitamins.
Weetabix Limited, [1] trading as Weetabix Food Company, is a food processing company that is responsible for the production of breakfast cereal brands, including Weetabix, Alpen, Crunchy Bran and Ready Brek. The company also produces Puffins cereal and Snackimals snacks through their Barbara's Bakery division.
Weetabix for Canada and the United States is manufactured in Cobourg, Ontario, in both organic and conventional versions. Weetabix is made from whole-grain wheat. UK Weetabix has 3.8g of fibre in a 37.5g serving (2 biscuits) (10.1% by weight). [4] The product sold in Canada and the U.S. has 4g of fibre in a 35g serving (11.4% by weight). [5]
Weetabix cereals in the UK created Alpen muesli cereal in 1971. [2] Alpen is a whole grain muesli cereal consisting of rolled oats, fruits and nuts. [3]In the UK, Alpen has been a staple on British shelves since the 1970s, accounting for 3% of the UK and Ireland breakfast cereal sales in 2003. [2]
Manufacturer Barbara's Bakery, a division of Weetabix Limited, also offers a version of plain shredded wheat. In the United Kingdom, the Shredded Wheat brand is owned by Cereal Partners, a Nestlé/General Mills company, although there are many generic versions and variants by different names. It was first made in the United States in 1893 ...
Bran flakes have been produced by Kellogg's, by Post Consumer Brands, and by various other manufacturers under many generic brands. [4] [5] [6] Variants of bran flakes, with added dried fruit, include raisin bran, [1] sultana bran, and Fruit and Fibre. Research suggests that eating commercially produced raisin bran containing sugared raisins ...
The British & African Cereal Company, Ltd. was registered in London in 1932, [2] as a private company, with the proprietor shown as Weetabix Limited of Weetabix Mills, Kettering. All shares in the company were specified to be under the control of the directors, the first of whom were Bennison Osborne, Malcolm Ian Macfarlane, Alfred Richard ...
New Zealand Customs detained the boxes at the request of Sanitarium on the grounds the British-made Weetabix competed with and confused the branding of their own New Zealand-made 'Weet-bix'. Sanitarium faced a backlash in New Zealand as a result. [13] After failing to come to a settlement, Sanitarium filed civil action against the shop owner.
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