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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
In October 2015, the company acquired AqueSys, developer of ocular implants for an initial payment of $300 million, [40] along with Kythera Biopharmaceuticals, a company focused on the medical aesthetics market, for $2.1 billion. [41] [42] In late 2015, the company announced the acquisition of Northwood Medical Innovation, the developer of ...
GA Squad Designated Marksman Rifle (SDMR), 5.56mm Philippines: Designated marksman rifle: 5.56×45mm: SDMR-16: Built by Government Arsenal upon request by Special Operations Command units. Similar in concept as the US Mk 12 Special Purpose Rifle, but uses a 16" barrel with 1:7 twist specifically requested for Special Operations Command units. [113]