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PRSA publishes a code of ethics that discusses a member's ethical responsibilities to their clients, employers, "the public good," [58] and the industry as a whole. [11] The code was modified in 2000 to focus on education rather enforcement, [ 59 ] but all members are required to annually agree to follow the code as part of the membership process.
The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). [1] The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies — was formed as part of an effort to make the credential an industry-wide ...
Many organizations use the phrases ethical code and code of conduct interchangeably, but it may be useful to make a distinction. A code of ethics will start by setting out the values that underpin the code and will describe an organization's obligation to its stakeholders. The code is publicly available and addressed to anyone with an interest ...
The Public Relations Society of America has established a set of fundamental guidelines that people within the public relations professions should practice and use in their business atmosphere. These values are: Advocacy: Serving the public interest by acting as responsible advocates for the clientele. This can occur by displaying the ...
The Potter Box is a model for making ethical decisions, developed by Ralph B. Potter, Jr., professor of social ethics emeritus at Harvard Divinity School. [1] It is commonly used by communication ethics scholars. According to this model, moral thinking should be a systematic process and how we come to decisions must be based in some reasoning.
Values tend to influence attitudes and behavior and these types include ethical/moral values, doctrinal/ideological (religious, political) values, social values, and aesthetic values. It is debated whether some values that are not clearly physiologically determined, such as altruism , are intrinsic , and whether some, such as acquisitiveness ...
The Chartered Institute of Public Relations, the Public Relations Society of America, and The Institute of Public Relations are a few organizations that publish an ethical code. Still, Edelman's 2003 semi-annual trust survey found that only 20 percent of survey respondents from the public believed paid communicators within a company were ...
The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficiency of PR campaigns. [1]