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Howard Giles' communication accommodation theory (CAT), "seeks to explain and predict when, how, and why individuals engage in interactional adjustments with others,” [1] such as a person changing their accent to match the individual they are speaking with. Additionally, CAT studies “recipients’ inferences, attributions, and evaluations ...
He is known for developing communication accommodation theory, [4] and has diverse research interests in the areas of applied intergroup communication research and theory. [5] Giles was born in Cardiff, Wales. He earned his B.A. in psychology from Bangor University and his Ph.D. in Social Psychology from the University of Bristol.
Numerous models and theories of intercultural communication have been proposed, including communication accommodation (Giles, 1973), cultural convergence (Barnett & Kincaid, 1983), identity or face negotiation theory (Ting-Toomey, 1993), and interactive acculturation (Bourhis, Moise, Perreault, & Senecal, 1997).
Social exchange theory; Resource exchange theory; Communication and cognitive based models: communication-related cognitions and behaviors, analyzing the interaction patterns and the meaning behavioral patterns convey Sequential functional model – explains the stability of interaction and how each interactant accommodates the other
The audience design model was inspired by Giles' communication accommodation theory and Bell's own research on the speech of radio news broadcasters in New Zealand.The study focused on two radio stations which shared the same recording studio and some of the same individual newsreaders.
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The communication accommodation theory (CAT), developed by Howard Giles, professor of communication at the University of California, Santa Barbara, seeks to explain the cognitive reasons for code-switching, and other changes in speech, as a person either emphasizes or minimizes the social differences between himself and the other person(s) in ...
Philipsen's ultimate goal was to develop a theory that would capture the relationship between communication and culture. "The Speech Codes theory was created for ultimately two purposes. The first was to distill some of what might be learned from a large body of fieldwork research on culturally distinctive ways of speaking.