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Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience.
Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the product lifecycle. Software product management adapts the fundamentals of product management for digital products.
The content focuses on trend research, product development, entrepreneurship, and soft skills. Due to frequently changing elective courses, the core program is always complemented by new electives, such as design thinking, hardware prototyping, social entrepreneurship or data science. A stay abroad is required for up to four months in the form ...
A product manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management.Product managers own the product strategy behind a product (physical or digital), specify its functional requirements, and manage feature releases.
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Product analysis; Product breakdown structure; Product bundling; Product category volume; Product change notification; Product churning; Product cost management; Product differentiation; Product information management; Product life-cycle management (marketing) Product life-cycle theory; Product line extension; Product lining; Product literature ...
The MPD² Program is a 2-year program offered at Northwestern University. During the first year, student learn the basic framework for PD&D leaders, management essentials and how to manage the PD&D process. The second year students refine the process of PD&D, learn product development essentials and market integration.
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