Search results
Results from the WOW.Com Content Network
The Master of Business Communication (MBC) is a specialized academic degree typically conferred by a business school. The degree incorporates many elements of the Master of Business Administration MBA degree with a specialized focus on corporate communications, public relations and marketing communications.
Stewardship theory is a theory that managers, left on their own, will act as responsible stewards of the assets and resources they control. [ citation needed ] Stewardship theorists assume that given a choice between self-serving behavior and pro-organizational behavior, a steward will place higher value on cooperation than defection.
Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication". [1]
"Greenleaf credited his reading of Hesse's 1932 book, Journey to the East, as the personal source of inspiration in his coining the term, 'servant-leader' in his 1970 essay, The Servant as Leader." [9] In Journey to the East, the main character, named Leo, is a servant just like all the others. All the servants work well together, until one day ...
Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.
A Master of Business Administration (MBA also Master in Business Administration) is a professional postgraduate degree focused on business administration. [1] The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular area but an MBA is normally intended to be a general program.
Business and Professional Communication Quarterly is a quarterly peer-reviewed academic journal covering communication management. The editor-in-chief is Melinda Knight ( Montclair State University ).
The Goal is a management-oriented novel by Eliyahu M. Goldratt, a business consultant known for his theory of constraints, and Jeff Cox, the author of several management-oriented novels. [1] The Goal was originally published in 1984 and has since been revised and republished. [ 2 ]