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The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the Master of Marketing Research focuses solely on the aspects of marketing research.
A Master of Science in Business Analytics (MSBA) will be launched in fall 2021. [25] The program allows students to concentrate in one of three areas of specialization: finance analytics, marketing analytics, or operations analytics. The degree is STEM-certified, allowing international students to work in the United States for up to 36 months. [26]
Fields may include brand management, [1] digital marketing, [2] integrated marketing communication, [3] marketing analytics and research, marketing strategy, pricing strategy and many others. The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in ...
In Athens, the Terry College offers an undergraduate program, four master's degrees (the Full-Time MBA, the Master of Accountancy, the Master of Marketing Research, and the Master of Science in Business Analytics), and eight doctoral degree tracks. It offers three online degrees: an MBA, a Master of Business and Technology, and the newest ...
In 2023, Stuart celebrated the 10-year anniversary of its Marketing Analytics program and announced the rechristening of two additional analytics-focused programs, the Master of Science in Sustainability Management and Analytics and Chicago's only part-time Ph.D. program in Management Science and Analytics.
You’ll also gain leadership skills to build marketing teams and lead marketing departments within a corporation. The average base annual salary for an MBA in marketing is $99,000 .
The graduate level program has full-time, part-time and online options. Full-time students can pursue a specialization, choosing from brand strategy, content marketing, digital and interactive marketing, marketing analytics, strategic communications and media management. [1]
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