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A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. [1][2] It may include a short statement of such fundamental matters as the organization's values or ...
336 pp. ISBN. 0-060-56610-8. Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras. It outlines the results of a six-year research project exploring what leads to enduringly great companies. The first edition of the book was published on October 26, 1994 by HarperBusiness.
The 7 Habits of Highly Effective People, first published in 1989, is a business and self-help book written by Stephen R. Covey. [1] The book goes over his ideas on how to spur and nurture personal change. The book also explores the concept of effectiveness in achieving results, the need for focus on character ethic rather than the personality ...
The importance of mission statements I'll get back to that company's mission statement in a second, but first, let's focus on why mission statements are so important.
A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with. [2][circular reference][3][circular reference][4] Vision statements may fill the following ...
The National Alliance on Mental Illness (NAMI) is a United States-based nonprofit organization [1] originally founded as a grassroots group by family members of people diagnosed with mental illness. NAMI identifies its mission as "providing advocacy, education, support and public awareness so that all individuals and families affected by mental ...
The phrase was originally said by Captain James T. Kirk (William Shatner) in the original Star Trek series. " Where no man has gone before " is a phrase made popular through its use in the title sequence of the original 1966–1969 Star Trek science fiction television series, describing the mission of the starship Enterprise. The complete ...
Mission-driven marketing, or mission-based marketing refers to a strategic marketing approach which uses an organization’s core mission as the foundation and focus of its marketing communications. Philosophically, it is based on the organization’s desire to promote the purpose, aim, and goals of the organization, as outlined in its mission ...