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The OMG Structured Metrics Metamodel (SMM) [1] specification defines a standard Metrics Metamodel. It is a publicly available specification from the Object Management Group (OMG). SMM specifies a metamodel for defining, representing and exchanging both measures and measurement information related to any structured information model, such as the ...
[4] [5] Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics.
Goodhart's law is an adage often stated as, "When a measure becomes a target, it ceases to be a good measure". [1] It is named after British economist Charles Goodhart, who is credited with expressing the core idea of the adage in a 1975 article on monetary policy in the United Kingdom: [2]
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
[9] Horror review site Life After Undeath panned the movie stating that "Evil Things is every mock documentary ever made" and that they "can only recommend Evil Things for people who think The Ils Witch Activity would make a good movie, and then only if you liked the worst parts of each of those movies." [10]
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Lacoste is using AI tech Vrai to detect counterfeit returns. Return fraud costs retailers billions, with billions lost globally. Amazon and other retailers face scams exploiting return policies ...
In marketing, "top-of-mind awareness" refers to a brand or specific product being first in customers' minds when thinking of a particular industry or category. [1]Top-of-mind awareness is defined in Marketing Metrics: "The first brand that comes to mind when a customer is asked an unprompted question about a category.