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In the ever-evolving landscape of marketing, there are rare moments when a campaign emerges, capturing the hearts and minds of consumers in such a brilliant and unexpected way that it leaves even ...
Worst Super Bowl commercial: ChatGPT. ChatGPT's ad was also a low-rated ad, according to Northwestern's ad panel. Its spot showed the evolution of human tech through black-and-white pixelated ...
The new ad starring Mindy Kaling is closing in on 4 million YouTube views in one week -- but there's actually no mention of the name "McDonald's."
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago .
The campaign title is a play upon a notable past Gillette ad slogan "The Best a Man Can Get", which dates back to the 1980s. The Best Men Can Be is an attempt to address negative behavior among men, including bullying , sexism , sexual misconduct , and toxic masculinity .
Dumb Ways to Die is an Australian public awareness campaign video and media franchise made by Metro Trains in Melbourne, Victoria to promote railway safety.The original cartoon public service announcement for the awareness campaign went viral on social media after it was released on the internet in November 2012, amassing over 320 million views on YouTube.
The video fades to the statement, "No wonder our perception of beauty is distorted." The film ends with an invitation to take part in the "Dove Real Beauty Workshops," the logo for the Dove Self-Esteem Fund, and, in some versions, the website address of Unilever-Dove's Campaign For Real Beauty, for which the film was originally produced.
The video montage, set to an unusually grim musical selection, went on to memorialize many of the icons we lost this year, including Maggie Smith, James Earl Jones, Donald Sutherland, John Amos ...