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Onslaught is an online advertising campaign created by Unilever in 2007 to promote the Dove Self-Esteem Fund. It is the third such piece to be released, following Daughters and Evolution . As with the previous spots, the 80-second spot was managed by advertising agency Ogilvy & Mather and was directed by Tim Piper .
The new ad starring Mindy Kaling is closing in on 4 million YouTube views in one week -- but there's actually no mention of the name "McDonald's."
BrandAds is an online video analytics company based in Emeryville, California.It produces BrandAds Bridge, a tool for advertisers that measures the success of online video campaigns using more than 30 performance metrics such as gross rating point (GRP), viewability, time spent, brand lift by demographic segment, social lift and social sentiment.
The campaign title is a play upon a notable past Gillette ad slogan "The Best a Man Can Get", which dates back to the 1980s. The Best Men Can Be is an attempt to address negative behavior among men, including bullying , sexism , sexual misconduct , and toxic masculinity .
By April 21, the videos had more than 15 million views between them. [7] On Mashable, an article about the campaign was shared more than 500,000 times in 24 hours. [2] The video was among BuzzFeed's top 10 items on April 18. [2] According to AdAge, the campaign generated just under 30 million views and 660,000 Facebook shares during its first ...
The video fades to the statement, "No wonder our perception of beauty is distorted." The film ends with an invitation to take part in the "Dove Real Beauty Workshops," the logo for the Dove Self-Esteem Fund, and, in some versions, the website address of Unilever-Dove's Campaign For Real Beauty, for which the film was originally produced.
In 'Brilliant Minds,' A Real-Life Queer Hero And Medical Pioneer Gets A Modern Makeover. Curtis M. Wong. October 1, 2024 at 10:34 AM. ... as the real-life Sacks was known to have done.
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago .