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  2. Airbnb - Wikipedia

    en.wikipedia.org/wiki/Airbnb

    Airbnb, Inc. (/ ˌ ɛər ˌ b iː ɛ n ˈ b iː / AIR-BEE-en-BEE, an abbreviation of its original name, "Airbed and Breakfast" [5]) is an American company operating an online marketplace for short-and-long-term homestays and experiences in various countries and regions.

  3. Airbnb CEO on rebrand: 'The entire identity of travel is ...

    www.aol.com/news/airbnb-ceo-rebrand-entire...

    Airbnb CEO Brian Chesky joins Yahoo Finance Live to discuss the hybrid travel company's expansion into a lifestyle brand, trends seen from Airbnb customers and hosts, and pent-up travel demands ...

  4. How this Airbnb exec is applying business strategy lessons to ...

    www.aol.com/finance/airbnb-exec-applying...

    In 2015, Airbnb renamed its chief human resources officer title to “chief employee experience officer.” And in 2021, Dave Stephenson, then-chief financial officer, took on the additional ...

  5. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    Primarily, positioning is about "the place a brand occupies in the mind of its target audience". [2] [3] Positioning is now a regular marketing activity or strategy. A national positioning strategy can often be used, or modified slightly, as a tool to accommodate entering into foreign markets. [2] [4] The origins of the positioning concept are ...

  6. Non-price competition - Wikipedia

    en.wikipedia.org/wiki/Non-price_competition

    Non-price competition is a key strategy in a growing number of marketplaces (oDesk, TaskRabbit, Fiverr, AirBnB, mechanical turk, etc) whose sellers offer their Service as a product, and where the price differences are virtually negligible when compared to other sellers of similar productized services on the same marketplaces. They tend to ...

  7. Jonathan Mildenhall - Wikipedia

    en.wikipedia.org/wiki/Jonathan_Mildenhall

    In 2014, Airbnb’s CEO Brian Chesky asked Mildenhall to join Airbnb as Chief Marketing Officer. [ 3 ] During his time at Airbnb , he was responsible for the brand’s breakthrough global campaigns “Wall and Chain”, “Never A Stranger” and “Live There,” among others.

  8. Chip Conley - Wikipedia

    en.wikipedia.org/wiki/Chip_Conley

    Author, Founder of Joie de Vivre Hospitality, Modern Elder Academy and Fest300, [2] Former Airbnb Head of Global Hospitality & Strategy, [3] Former Everfest Chief Strategy Officer [4] Chip Conley (born October 31, 1960) is an American hotelier, hospitality entrepreneur, author, and speaker.

  9. Nathan Blecharczyk - Wikipedia

    en.wikipedia.org/wiki/Nathan_Blecharczyk

    Nathan Blecharczyk (born 1983) is the co-founder and chief strategy officer of Airbnb, and chairman of Airbnb China. [1] Blecharczyk was also the company's first chief technology officer . [ 2 ] Blecharczyk is the 203rd richest person in the world according to Forbes , with a net worth of $9.4 billion, [ 3 ] mostly due to his ownership of 62 ...